What size should an A+ Content banner image be?

970 by 600 pixels is the size most consistently cited for a full width banner or header module, but the A+ Content Manager shows the exact current size for the specific module you are building, which is the number to trust.

Do I need Brand Registry for A+ Content?

Standard A+ Content requires your ASIN to be enrolled in Brand Registry. Premium A+ Content requires additional eligibility that Amazon re-evaluates over time, shown as a banner in your own A+ Content Manager rather than a fixed one time checklist.

Can A+ Content images show a price or a promotion?

No. Pricing, promotional claims, and links to external websites are not allowed inside the image itself, and a module containing them is typically rejected during review.

Do I need to shoot separate photos for every module?

No, if you shoot wide and under one consistent light setup, a single product session can be cropped into a banner, a grid cell, and a comparison chart image afterward, which keeps the whole page looking like one coherent shoot.

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Marketplace requirements

Amazon A+ Content image requirements, and how to shoot for them once

October 12, 2026 · 4 min read

Amazon A+ Content image sizes are set per module rather than by one universal spec: a full width banner is commonly 970 by 600 pixels, a comparison chart cell is commonly 300 by 300, and Premium modules run wider, up to roughly 1464 pixels. The exact current number for your module is shown live in the A+ Content Manager when you build it, which is the only source worth trusting over a checklist.

Do this in RorlAIProduct: Clean studio backdrop for anything boxed or bottled.

The short answer

There is no single pixel size for A+ Content because A+ Content is not one image, it is a set of modules, a banner, a comparison chart, a four image grid, a text and image pair, and each one has its own crop. The sizes below are the ones that show up consistently across multiple independent seller guides, which makes them reasonably trustworthy as defaults, but the A+ Content Manager itself displays the exact required size for the module you are building, and that is the number to build to.

Module sizes that are consistently reported

Module	Commonly cited size
Full width banner or header	970 x 600 px
Four image quadrant, each cell	225 x 225 px
Comparison chart, each product cell	300 x 300 px
Image strip	970 x 150 px
Premium module background, desktop	up to roughly 1464 x 600 px

File size limits, exact DPI, and whether GIF is accepted are reported inconsistently across guides, which is the clearest sign they are not settled facts you should build a workflow around. Export at the highest reasonable quality in JPG or PNG and let the upload tool tell you if a specific file is rejected.

Standard versus Premium A+ Content

Standard A+ Content is available once your ASIN is enrolled in Brand Registry. Premium A+ Content unlocks wider modules, video, and interactive elements, but eligibility is not a fixed checklist you can satisfy once and keep forever. Amazon re-evaluates brand eligibility on an ongoing basis and shows a banner inside the A+ Content Manager when your account qualifies. Third party guides list different performance thresholds for this, and they do not agree with each other, so the banner in your own account is the only reliable answer.

Shooting one set of photos that covers every module

1Shoot wide, not tightLeave generous margin around the product in your base capture. A banner crop, a square crop, and a strip crop all need different amounts of frame, and you cannot add back space that was never captured.
2Keep one light setup for the whole sessionEvery module on a listing page sits next to the others. A banner shot under warmer light than the comparison chart below it reads as mismatched even if neither image is individually wrong.
3Capture the comparison chart set togetherIf you are comparing your own product line in one module, photograph every variant in the same session, same distance, same background, so the grid reads as one family rather than several unrelated shoots stitched together.
4Export full resolution, then crop per moduleDownsizing is lossless enough for these module sizes. Cropping a low resolution source up to fit a wider Premium module is not, and it is the most common reason A+ images look soft compared to the main listing photo.

Where RorlAI fits

Once you have one clean, well lit product photo, RorlAI can generate the on model, scene, or styled composite versions that different A+ modules typically use, a lifestyle background for a banner, a plain cutout for a comparison cell, without a second physical shoot. It cannot tell you the exact pixel size Amazon wants for a module on a given day, because that is set by Amazon and shown live in the A+ Content Manager, not published anywhere it can read.

Common questions

What size should an A+ Content banner image be?: 970 by 600 pixels is the size most consistently cited for a full width banner or header module, but the A+ Content Manager shows the exact current size for the specific module you are building, which is the number to trust.
Do I need Brand Registry for A+ Content?: Standard A+ Content requires your ASIN to be enrolled in Brand Registry. Premium A+ Content requires additional eligibility that Amazon re-evaluates over time, shown as a banner in your own A+ Content Manager rather than a fixed one time checklist.
Can A+ Content images show a price or a promotion?: No. Pricing, promotional claims, and links to external websites are not allowed inside the image itself, and a module containing them is typically rejected during review.
Do I need to shoot separate photos for every module?: No, if you shoot wide and under one consistent light setup, a single product session can be cropped into a banner, a grid cell, and a comparison chart image afterward, which keeps the whole page looking like one coherent shoot.