Video
Amazon product video requirements for sellers
· 3 min read
Amazon accepts seller uploaded video in MP4 or MOV, generally up to 1080p resolution. The video itself cannot show watermarks, outside branding, pricing or promotional claims, star ratings, or references to other sellers or marketplaces. Length and file size caps differ by where the video is uploaded, from the image carousel to A+ Content to a brand's shoppable video, and those numbers shift over time, so confirm the current limit on the upload screen before you shoot.
Do this in RorlAIProduct: Clean studio backdrop for anything boxed or bottled.What's consistent across every Amazon video slot
Guides to Amazon's video requirements disagree on several specifics, but they agree closely on what the video is not allowed to contain, regardless of where it gets uploaded on your listing.
Rules that hold across upload types:
- No watermarks or outside branding visible in the video itself
- No price, discount, or promotional overlays, and no mention of a sale or promo code on screen
- No customer reviews or star ratings shown in the video
- No references to other sellers, other marketplaces, or competing products
- The video has to show the actual product being sold, not a stand-in or a different variant
What varies, and why the exact numbers aren't printed here
Length and file size limits are where current guides stop agreeing. Figures for the main image carousel, the A+ Content video module, and a brand's longer shoppable video all differ depending on which guide you read, and Amazon has changed these limits before without every third-party guide catching up at the same time.
| Upload location | What tends to be true |
|---|---|
| Main image carousel | Shortest allowed length of the three, meant to play inline alongside your photos |
| A+ Content video module | More room than the carousel, gated behind Brand Registry |
| Shoppable or brand video | The most generous length and file size allowance of the three, also gated behind Brand Registry |
Shooting with the consistent rules in mind
- 1Plan the whole video around the product aloneNo multi-brand store shots, no second product making a cameo, no comparison framing against anything else. One video, one listing, one product.
- 2Keep color and scale accurateThe same color accuracy rule that applies to your still photos applies here. A product that reads a different shade or size on video than it does in person is a return you created yourself.
- 3Leave the frame clean of overlaysNo price card, no discount graphic, no logo bug in a corner. If you want to communicate a feature, show it happening on screen rather than captioning it with a graphic that risks reading as a promotional overlay.
- 4Export at 1080p where the slot allows it1080p is the resolution most current guides converge on as the practical ceiling for seller uploaded video, with 720p treated as an acceptable minimum. Export at the higher end when your upload slot supports it.
- 5Save as MP4MP4 is accepted everywhere MOV is mentioned, and it is the safer default if you are not certain which format a specific upload slot prefers.
Where AI generated video fits, and where it doesn't
A generated video built from a set motion template, a slow turntable rotation or a model walking through a fixed pose sequence, fits the main image carousel slot well: short, product-focused, and built to loop cleanly. It is a poor fit for a longer brand story video with voiceover and multiple scenes, which is better shot and edited as a real production. RorlAI's video studio works from preset motion templates rather than an open-ended motion prompt, which is exactly the shape a carousel video needs and not the shape a longer brand video does.
Common questions
- Can I put my logo or a discount code in an Amazon product video?
- No. Watermarks, outside branding, and promotional overlays including discount codes are against Amazon's video rules across every upload slot, and a video containing them risks rejection.
- What resolution should I shoot or export at?
- 1080p is the resolution most current guides treat as the practical ceiling for seller uploaded video, with 720p as an acceptable minimum. Export at the higher resolution your specific upload slot supports.
- How long can an Amazon product video be?
- It depends on which slot you are uploading to, and published figures vary by guide and change over time. Check the current limit on the upload screen in Seller Central for the specific slot before you shoot, rather than relying on a number from any single guide.
- Can I show a star rating or review quote in the video?
- No. Customer reviews and star ratings are not allowed to appear inside the video itself, even if the rating shown is accurate for your listing.