Does the background really have to be pure white?

For the main image, yes — that is the long-standing rule, and near-white or a soft grey gradient is the usual reason an otherwise good photo gets flagged. Secondary images are far more permissive.

Can I use a lifestyle shot as my main image?

No. Props, scenery and additional objects are not permitted in the main image. Lifestyle work belongs in the secondary gallery slots, where it is genuinely valuable.

What resolution should I generate at?

Comfortably above whatever Amazon current policy sets as the zoom threshold. Zoom is a conversion feature you get for free by clearing it, so there is no reason to sit just underneath.

Can I add my logo or a badge?

Not on the main image. Logos, watermarks, promotional text and award badges are all excluded there, though a printed logo on the product itself is fine.

Are AI-generated images allowed on Amazon?

Amazon own policy governs what the image must show rather than how it was produced, and it must accurately represent the product you are shipping. Accuracy is the obligation, not the tool.

Does the product need to fill the whole frame?

It is expected to occupy the large majority of it. Filling essentially all of it risks cropping edges, so leave a small consistent margin rather than bleeding off the canvas.

Can I use this for apparel main images?

Apparel has its own conventions about on-model versus flat presentation by category, so check the requirements for yours — the white background rule still applies either way.

Is the free generation really free?

Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

Amazon Product Photos

Turn a product shot into a main image that satisfies the white-background rule and still survives zoom.

One free generation a day. No account, no card.

How it works

1. Upload your product
Any reasonably lit photo works. The background does not need to be white already — that is the part being replaced.
2. Pick the Amazon main preset
It targets a pure white field and frames the product to fill most of the image, which is what the main-image rule asks for.
3. Generate and download
One free watermarked result. Sign up for the clean, full-resolution file.

Why this is worth getting right

Amazon is the one marketplace where the main image is governed by policy rather than taste, and getting it wrong is not a styling problem but a suppression risk. The main image has to sit on a pure white field — not off-white, not a soft studio grey that photographs as white to your eye, but true white that reads as 255 across the whole background. That is a much harder thing to achieve in a real room than sellers expect, because bouncing light off a white sweep almost always leaves a grey gradient in the corners, and a gradient is exactly what an automated check sees as not-white. The second rule is framing: the product is expected to occupy the large majority of the frame, so a correctly exposed photo of a small object floating in space fails not because it looks bad but because it wastes the frame. The third is exclusion. The main image is supposed to show the product being sold and nothing else, which rules out props, backgrounds, inset logos, watermarks, promotional badges and text of any kind, however tasteful. Resolution is a commercial rather than a compliance question: past a threshold Amazon enables hover zoom, and zoom is one of the few listing features that measurably moves conversion, so shooting or generating below it forfeits a feature competitors are using. Where sellers most often go wrong is treating the main image and the secondary images as one job. They are not. The main image is a compliance artefact; the rest of the gallery is where lifestyle, scale and detail belong, and confusing the two costs either the listing or the sale.

Tips that actually help

Check the background is genuinely uniform white rather than a light grey gradient, since corner falloff is the most common reason a main image gets flagged.
Frame so the product occupies most of the canvas — a small object centred in a large white field technically complies while wasting the space that sells it.
Keep every badge, watermark, size chart and promotional flash out of the main image and put them in the secondary gallery slots instead.
Generate at a resolution comfortably above the zoom threshold in Amazon current policy, because hover zoom is one of the few free conversion features on the page.
Reserve lifestyle, scale references and detail crops for images two onward, where they are allowed and where they do the most work.

Who uses this

New ASIN launches: A new listing needs a compliant main image before it can go live at all, and that is usually the step blocking a launch rather than the copy.
Fixing suppressed listings: A listing pulled for image non-compliance needs a corrected file fast. Regenerating from the existing photo is quicker than rebooking a shoot.
Variation families: Colour and size variations each need their own compliant main image, and shooting every variant separately rarely justifies itself.
Reselling and wholesale: Resellers frequently receive supplier photos on grey or lifestyle backgrounds that cannot be used as a main image without conversion.

Usein kysytyt kysymykset

Does the background really have to be pure white?: For the main image, yes — that is the long-standing rule, and near-white or a soft grey gradient is the usual reason an otherwise good photo gets flagged. Secondary images are far more permissive.
Can I use a lifestyle shot as my main image?: No. Props, scenery and additional objects are not permitted in the main image. Lifestyle work belongs in the secondary gallery slots, where it is genuinely valuable.
What resolution should I generate at?: Comfortably above whatever Amazon current policy sets as the zoom threshold. Zoom is a conversion feature you get for free by clearing it, so there is no reason to sit just underneath.
Can I add my logo or a badge?: Not on the main image. Logos, watermarks, promotional text and award badges are all excluded there, though a printed logo on the product itself is fine.
Are AI-generated images allowed on Amazon?: Amazon own policy governs what the image must show rather than how it was produced, and it must accurately represent the product you are shipping. Accuracy is the obligation, not the tool.
Does the product need to fill the whole frame?: It is expected to occupy the large majority of it. Filling essentially all of it risks cropping edges, so leave a small consistent margin rather than bleeding off the canvas.
Can I use this for apparel main images?: Apparel has its own conventions about on-model versus flat presentation by category, so check the requirements for yours — the white background rule still applies either way.
Is the free generation really free?: Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

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A free account gives you 20 credits, clean full-resolution files and full commercial rights. No card needed.

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