Why transfer colour instead of regenerating?

Because regeneration produces a new image of a similar garment. Seams, pockets and logos drift, and the photograph stops being an accurate record of what ships.

Will the fabric still look like fabric?

Yes, because the shading and folds of the original photograph are preserved. Only hue and saturation change, which is what keeps the texture believable.

How accurate is the colour?

Close on matte fabrics and less reliable on high-sheen ones. A screen colour is not a dye lot, so verify against a physical sample if exact colour matters.

Which fabrics are hardest?

Satin, metallics and anything with strong specular highlights, because those carry colour information inside the highlight rather than in the base tone.

Can I do prints and patterns?

Multi-colour prints are much harder than solids, since each colour in the repeat has to shift independently to stay coherent.

Should I disclose that variants are generated?

Being accurate about the product is the obligation. If a colour cannot be reproduced faithfully, a physical sample photograph is the safer choice.

Does this work on non-apparel products?

Yes, and it works particularly well on matte moulded goods where shading is simple and consistent.

Is the free generation really free?

Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

Colourway Generator

One photograph, the whole colour range, with the garment still recognisably itself.

One free generation a day. No account, no card.

How it works

1. Upload one colourway
A mid-tone version works best, since very dark and very light sources carry less usable shading information.
2. Choose target colours
Specify the colours you actually stock rather than approximations.
3. Generate and download
One free watermarked result. Sign up for the clean, full-resolution file.

Why this is worth getting right

Colourways are the single largest hidden multiplier in a photography budget, because a range of eight colours in one style is eight shoots wearing the costume of one. The obvious shortcut — regenerating the garment in a new colour — is also the wrong one, because a regenerated garment is a new image of a similar thing rather than the same product in a different colour, and details drift: a seam moves, a pocket changes shape, a logo reflows. Customers notice, and more importantly the images stop being an accurate record of what ships. The correct approach is a colour transfer that preserves the original luminance structure, which is a technical way of saying that all the shading, folds, shadows and highlights of the original photograph are kept exactly, and only the hue and saturation change. Everything that made the garment look like fabric survives, because it is the same photograph. That is what makes the difference between a plausible recolour and a convincing one. Fabric type sets the ceiling: a matte cotton recolours almost perfectly because its shading is straightforward, while a high-sheen satin or a metallic carries colour information inside its specular highlights that a simple transfer can flatten. The honest constraint is physical accuracy — a screen colour is not a dye lot, and any brand selling on precise colour should still check a generated variant against a real sample before publishing it.

Tips that actually help

Start from a mid-tone colourway, because very dark or very light originals hold less shading information for the transfer to preserve.
Prefer transferring colour over regenerating the garment, since regeneration quietly moves seams, pockets and logos.
Expect high-sheen fabrics to be hardest, as satin and metallics carry colour inside their highlights rather than only in the base tone.
Check a generated colourway against a physical sample before publishing if your customers buy on exact colour.
Keep one real photograph per range as the reference so the whole set stays anchored to something shot rather than derived.

Who uses this

Multi-colour apparel ranges: The classic case: one style in eight colours, where shooting each is eight times the cost for one product.
Seasonal colour refreshes: A returning style in new colours does not justify a fresh shoot but still needs imagery matching the original.
Pre-order and sampling: Showing a colour before bulk production exists, provided it is presented honestly as a representation.
Line sheets: Buyers comparing a colour range need consistent images, which is exactly what a transfer from one source produces.

Pertanyaan yang sering diajukan

Why transfer colour instead of regenerating?: Because regeneration produces a new image of a similar garment. Seams, pockets and logos drift, and the photograph stops being an accurate record of what ships.
Will the fabric still look like fabric?: Yes, because the shading and folds of the original photograph are preserved. Only hue and saturation change, which is what keeps the texture believable.
How accurate is the colour?: Close on matte fabrics and less reliable on high-sheen ones. A screen colour is not a dye lot, so verify against a physical sample if exact colour matters.
Which fabrics are hardest?: Satin, metallics and anything with strong specular highlights, because those carry colour information inside the highlight rather than in the base tone.
Can I do prints and patterns?: Multi-colour prints are much harder than solids, since each colour in the repeat has to shift independently to stay coherent.
Should I disclose that variants are generated?: Being accurate about the product is the obligation. If a colour cannot be reproduced faithfully, a physical sample photograph is the safer choice.
Does this work on non-apparel products?: Yes, and it works particularly well on matte moulded goods where shading is simple and consistent.
Is the free generation really free?: Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

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