Wholesale photography
Faire wholesale photo requirements, and why the cover image matters more than any single product shot
· 4 min read
Faire recommends square product photos of at least 500 by 500 pixels, ideally 1000 or more pixels on the longest side, with apparel shot at a 4:3 portrait ratio around 1800 by 2400 pixels. Your cover image should be roughly 4400 by 1000 pixels, with no logos, text, collages or added graphics, since retailers scan it before opening your full catalog.
Fallo con RorlAIProduct: Clean studio backdrop for anything boxed or bottled.The short answer
Faire's minimums are forgiving. Almost any photo from a modern phone clears 500 by 500 pixels without effort. What actually separates a storefront that gets opened from one that gets scrolled past is the cover image, and Faire is specific about it: no logos, no text, no photo collages, nothing layered over the product. A busy cover reads like an ad in a feed built for photos, and retailers browsing dozens of brand tiles at once skip past it before your catalog even loads.
Faire's exact numbers
| Requirement | Faire's number |
|---|---|
| Product photo minimum | 500 x 500 px, square |
| Product photo recommended | 1000+ px on the longest side |
| Apparel image ratio | 4:3 portrait, optimal size 1800 x 2400 px |
| Cover image recommended size | 4400 x 1000 px |
| Cover image minimum size | 1111 x 252 px |
| Cover image restrictions | No logos, no text, no collages, no nudity |
Why the cover image outranks any single product shot
A retailer scrolling Faire is comparing brand tiles, not individual SKUs, in that first pass. The cover is the only image doing the work of a whole catalog before anyone clicks in, which is exactly why Faire bans the shortcut of stuffing four product shots into one collage there. It reads as a wall of thumbnails rather than a single photo, and it costs the click that would have shown your actual product photography at full size.
What Faire's product photography guidance actually asks for, beyond the pixel counts:
- Shoot every product against the same backdrop, so the full catalog grid reads as one collection rather than a mix of sessions
- Keep the main image on a plain, recessive background so the product carries the shot, not the setting
- Pair a small number of styled or on-model photos with the plain product shots on each listing, since Faire's own guidance recommends showing both
- Save text, pricing and branding for your listing description, never the photo itself
A shoot that clears these specs without hiring a wholesale photographer
- 1Pick one backdrop and use it for the entire catalogConsistency across dozens of SKUs matters more on Faire than any single perfect frame, because buyers compare your storefront row by row rather than photo by photo.
- 2Frame apparel at 4:3 portrait from the startShoot native at the ratio Faire wants rather than cropping down from a wider frame later. Cropping after the fact throws away the pixels needed to hit 1800 by 2400.
- 3Build the cover last, once product shots existPull a single clean image rather than assembling a layout. A plain, well lit product or on-model shot clears Faire's no-collage rule automatically because there is nothing to collage.
- 4Export at the recommended size, not the floorResize down from a larger original instead of upscaling a small one. Wholesale buyers zoom in on stitching and fabric, and upscaled pixels show exactly where the detail runs out.
Where one garment photo becomes a full wholesale catalog
Shooting twenty or thirty SKUs against one consistent backdrop, at the ratio Faire wants, is the part of this that actually takes a studio day. RorlAI can take a single clean photo of each garment and generate the on model or ghost mannequin version at a consistent size and background across the whole catalog, without a separate photo session for every style. It still has real limits: fine jewelry at true scale and exact fabric texture on heavy knitwear are the two categories where a real macro shot still beats a generated one, and a wholesale buyer evaluating fabric weight by eye will notice the difference.
Common questions
- What is the minimum photo size Faire will accept?
- 500 by 500 pixels, square. Faire's own guidance recommends going larger, at least 1000 pixels on the longest side, so the image holds up when a retailer zooms in.
- What size should my Faire cover image be?
- Faire recommends 4400 by 1000 pixels, with a hard minimum of 1111 by 252 pixels. It should contain no logos, no text, and no collage of multiple product shots.
- Does Faire require plain backgrounds on every photo?
- The main product image should sit on a plain, recessive background. Faire's guidance also recommends pairing that with a smaller number of styled or lifestyle shots per listing, not replacing the plain shot entirely.
- What ratio should apparel photos use on Faire?
- A 4:3 portrait ratio, with an optimal size of 1800 by 2400 pixels. Shooting at that ratio from the start avoids a crop that throws away resolution later.
- Can I put my logo or price on the product photo itself?
- No. Faire's cover image guidelines explicitly rule out logos and text on the cover, and the same plain-product convention applies across the catalog. Branding belongs in your shop details, not layered onto the image.