Does Amazon allow AI product photos?

Not as a fully synthetic main image — the main image must be a photograph of the actual product. Secondary images have more latitude, which is where generated lifestyle imagery usually belongs.

eBay is most concerned with used items, where the photo must show the actual item in its actual condition. Idealising a used product is a misrepresentation problem, not just an image-policy one.

Etsy expects the item shown to be the item shipped, which bites hardest in one-of-a-kind categories where every listing is a specific object.

Does Google Merchant Center care?

Its rules are mostly not about AI: no promotional text, no watermarks, no borders, and the image must accurately represent the product. A generated background can meet all of those.

Do I have to disclose AI images?

TikTok Shop and Meta are moving toward disclosure rather than prohibition. The obligation sits with you as the publisher, and labelling costs nothing.

Is a generated background the same as a generated product?

No, and that distinction is what nearly every one of these policies turns on. Compositing your own product pixels into a generated scene keeps the product a photograph.

How do I know which my tool does?

Ask whether the product is segmented and composited or redrawn. If packaging text comes back different, it was redrawn.

Can I try it before deciding?

Yes — one free image per day, no account, so you can see exactly what the output is on your own product.

Are AI Product Photos Allowed?

The short answer: enhancing your own photograph is treated very differently from generating a product.

One free generation a day. No account, no card.

How it works

1. Check what the image actually is
A generated background around your photographed product is not the same as a generated product.
2. Check the platform
Rules differ sharply, and main images are treated more strictly than secondary ones everywhere.
3. Try it on your own product
One free image so you can see what the output actually is before deciding.

Why this is worth getting right

The question sounds like it has one answer and it has about six, because platforms are regulating different things. Amazon requires the main image to be a photograph of the actual product and does not permit a fully synthetic main image; secondary images have more latitude, which is why the practical pattern is a real main shot plus generated lifestyle images. eBay draws its line somewhere else entirely: the concern is used items, where the listing photo has to show the actual item in its actual condition, and a generated or heavily idealised image of a used product is a misrepresentation problem rather than an image-policy one. Etsy is closest to Amazon in spirit — the item shown should be the item shipped, and this matters most in one-of-a-kind categories where each listing is a specific object. Google Merchant Center is not really about AI at all: its rules prohibit promotional text, watermarks and borders, and require the image to accurately represent the product, which a generated background can satisfy and an inaccurate product cannot. TikTok Shop and Meta are moving toward disclosure rather than prohibition, meaning the obligation shifts to labelling rather than avoiding. Across all of them the same distinction does the work: is the PRODUCT in the image the one you are selling, photographed, or is it a depiction a model invented. A composite that keeps your own product pixels and generates only the environment sits on the safe side of every one of these rules; a fully generated product sits on the wrong side of most of them. That is a technical distinction with a policy consequence, and it is worth knowing which one your tool is doing.

Tips that actually help

Use a real photograph for your Amazon main image. Secondary slots are where generated lifestyle imagery belongs, and that split satisfies the policy without giving up the imagery.
For used items on eBay, photograph the actual item including its flaws. Idealising a used product is a misrepresentation issue rather than an image-format one.
Check whether your tool generates the product or composites it. The distinction is what every one of these policies actually turns on.
Assume disclosure is coming even where it is not required yet. Labelling AI-assisted imagery costs nothing and pre-empts a policy change.
Keep Google Merchant images free of text, watermarks and borders. That rule predates AI entirely and still catches more listings than any AI policy does.

Who uses this

Deciding what to generate: Knowing which slot tolerates what lets you generate where it is safe and photograph where it is required.
Multi-marketplace sellers: The same product listed on four platforms faces four different rules. Knowing where they diverge avoids one takedown propagating.
Agency and freelance work: Delivering imagery to a client means telling them what it is. The composite-versus-generated distinction is the thing to put in writing.
Preparing for disclosure rules: Regulation is trending toward labelling. Knowing what your images are makes labelling them a formality rather than an audit.

Veelgestelde vragen

Does Amazon allow AI product photos?: Not as a fully synthetic main image — the main image must be a photograph of the actual product. Secondary images have more latitude, which is where generated lifestyle imagery usually belongs.
What about eBay?: eBay is most concerned with used items, where the photo must show the actual item in its actual condition. Idealising a used product is a misrepresentation problem, not just an image-policy one.
Is Etsy different?: Etsy expects the item shown to be the item shipped, which bites hardest in one-of-a-kind categories where every listing is a specific object.
Does Google Merchant Center care?: Its rules are mostly not about AI: no promotional text, no watermarks, no borders, and the image must accurately represent the product. A generated background can meet all of those.
Do I have to disclose AI images?: TikTok Shop and Meta are moving toward disclosure rather than prohibition. The obligation sits with you as the publisher, and labelling costs nothing.
Is a generated background the same as a generated product?: No, and that distinction is what nearly every one of these policies turns on. Compositing your own product pixels into a generated scene keeps the product a photograph.
How do I know which my tool does?: Ask whether the product is segmented and composited or redrawn. If packaging text comes back different, it was redrawn.
Can I try it before deciding?: Yes — one free image per day, no account, so you can see exactly what the output is on your own product.

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