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What Resolution Do Product Photos Need?

Enough to clear the zoom threshold, and not so much that pages crawl.

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How it works

  1. 1. Check the destination

    Each channel publishes its own minimum, and the zoom threshold is the one that matters.

  2. 2. Work from the largest master

    Downscaling is easy and upscaling recovers nothing.

  3. 3. Export per channel

    Sign up for clean full-resolution files with full commercial rights.

Why this is worth getting right

Resolution questions get answered in megapixels and should be answered in outcomes, because what actually matters is whether an image clears the specific threshold that unlocks zoom on the channel you are selling through. Zoom is one of the few listing features that measurably affects conversion and it costs nothing but pixels, so sitting just underneath the threshold forfeits a free advantage to competitors who cleared it. Each marketplace publishes its own number and they change, so the durable rule is to check the destination rather than memorise a figure. Beyond that threshold, more resolution stops helping quite quickly. A larger file takes longer to load, and page speed is tied directly to conversion on mobile, so an enormous master served to a phone is a cost rather than a benefit — which is why responsive delivery matters as much as the original size. The asymmetry worth internalising is that downscaling is free and upscaling recovers nothing: an image can always be made smaller with no loss, while enlarging invents detail that was never captured. That argues for shooting and keeping the largest sensible master and exporting per channel from it. Print is a separate question governed by physical density rather than pixel count, and a file adequate for a web listing is frequently inadequate for a printed line sheet. Cropping is the quiet consumer of resolution, since reframing for several channels discards pixels each time.

Tips that actually help

  • Target the zoom threshold of the channel you are selling on, since clearing it unlocks a conversion feature for free.
  • Stop well short of enormous, because file weight costs page speed and page speed costs conversion on mobile.
  • Keep the largest sensible master, as downscaling is lossless and upscaling only invents detail.
  • Remember cropping consumes resolution, so reframing for several channels eats into your margin above the threshold.
  • Treat print separately, since it is governed by physical density rather than by pixel count.

Who uses this

New sellers
Setting a resolution standard once rather than discovering the threshold after a launch.
Legacy catalogues
Older images that fell below a threshold when a marketplace raised its minimum.
Multi-channel selling
Where each destination has different minimums and cropping consumes headroom.
Print and wholesale
Line sheets and lookbooks needing density that web exports do not carry.

Veelgestelde vragen

Is there one right resolution?
No, because each channel publishes its own minimum and they change. The durable rule is to check the destination and clear its zoom threshold.
Why does zoom matter?
It measurably affects conversion and costs nothing but pixels, so sitting just below the threshold gives away a free advantage.
Can an image be too large?
Yes. File weight costs page speed, and page speed costs conversion on mobile, so an enormous file served to a phone is a net loss.
Should I upscale older images?
It can clear a threshold, but it invents detail rather than recovering it. Reshooting is better where the product still exists.
Does cropping affect resolution?
Considerably. Each reframe discards pixels, so a master that only just cleared a threshold can drop below it after cropping.
What about print?
Print is about physical density rather than pixel count, and a web-adequate file is frequently inadequate for a printed sheet.
What should I keep as a master?
The largest sensible original, exported per channel. Downscaling is free; the reverse is not.
Is the free generation really free?
Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

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