Why does my gold look pale?

Automatic white balance. A gold-dominated frame gets corrected toward neutral, cooling the metal and removing the warmth you are selling.

Can I fix mixed lighting later?

Not well. Different parts of the frame need different corrections, so a single global adjustment cannot resolve two light sources at once.

What is colour bounce?

Light reflecting off a nearby coloured surface onto the product. A red wall or a warm wooden table shifts the product colour invisibly.

Does my monitor matter?

Considerably. Adjusting an image until it looks right on an uncalibrated screen makes it wrong for everyone else.

How do I check accuracy without equipment?

Compare the final image to the physical product in daylight. It is crude and it catches most serious errors.

Should I use a colour reference?

For colour-critical categories, yes. A known reference in a test shot gives you something objective to correct against.

Is a slight enhancement acceptable?

Not on the product colour itself. A customer choosing by colour has an unambiguous complaint when the delivered item differs.

Is the free generation really free?

Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

Why Do My Product Colours Look Wrong?

Usually the light, sometimes the screen, occasionally the surface next to it.

One free generation a day. No account, no card.

How it works

1. Upload your product
Start from a source shot under a single consistent light source if you can.
2. Choose neutral staging
Neutral surroundings avoid bouncing colour back onto the product.
3. Generate and download
One free watermarked result. Sign up for the clean, full-resolution file.

Why this is worth getting right

Colour accuracy is where product photography most directly causes returns, because a customer who receives a different colour than the one they chose has an unambiguous complaint. Four causes account for most of it. The first is white balance, which is the camera deciding what counts as white — set automatically, it looks at a frame dominated by one colour and corrects toward neutral, which is why a gold item photographs pale and a red garment photographs muted. Setting it deliberately is the fix. The second is mixed light sources, since daylight, tungsten and fluorescent all have different colour temperatures, and a room lit by two of them at once produces a cast that cannot be corrected globally because different parts of the image need different corrections. Use one source. The third is colour bouncing off nearby surfaces: a product photographed beside a red wall or on a warm wooden table picks up that colour, and it is a common and invisible cause because the photographer does not see it happening. The fourth is the screen, since an uncalibrated monitor shows you something different from what a customer sees, and adjusting an image until it looks right on a miscalibrated display makes it wrong for everyone else. For colour-critical categories the reliable discipline is to include a known reference in a test shot and to check the final image against the physical product in daylight.

Tips that actually help

Set white balance deliberately, because an automatic setting corrects a colour-dominated frame toward neutral and washes the product out.
Use one light source, since mixing daylight with tungsten produces a cast that cannot be corrected globally.
Watch for colour bouncing off nearby walls and surfaces, which is common and invisible to the person shooting.
Check the final image against the physical product in daylight, as an uncalibrated screen misleads in both directions.
Shoot a known colour reference for critical categories, which gives you something objective to correct against.

Who uses this

Apparel and textiles: Categories where colour is the primary choice and mismatch is the leading return reason.
Paint, ink and craft supplies: Products where the colour literally is the product.
Cosmetics: Shade accuracy is a purchase decision and a frequent complaint when wrong.
Jewellery and metals: Where alloy colour signals value and a shift misrepresents the material.

Preguntas frecuentes

Why does my gold look pale?: Automatic white balance. A gold-dominated frame gets corrected toward neutral, cooling the metal and removing the warmth you are selling.
Can I fix mixed lighting later?: Not well. Different parts of the frame need different corrections, so a single global adjustment cannot resolve two light sources at once.
What is colour bounce?: Light reflecting off a nearby coloured surface onto the product. A red wall or a warm wooden table shifts the product colour invisibly.
Does my monitor matter?: Considerably. Adjusting an image until it looks right on an uncalibrated screen makes it wrong for everyone else.
How do I check accuracy without equipment?: Compare the final image to the physical product in daylight. It is crude and it catches most serious errors.
Should I use a colour reference?: For colour-critical categories, yes. A known reference in a test shot gives you something objective to correct against.
Is a slight enhancement acceptable?: Not on the product colour itself. A customer choosing by colour has an unambiguous complaint when the delivered item differs.
Is the free generation really free?: Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

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