What is the main image rule?

A plain white background with nothing added — no text, logos, badges, borders or watermarks. It is enforced, and non-compliant images get rejected.

Can I put claims on the first image?

No. The habit carries over from other channels and it is exactly what gets a main picture rejected here.

How should I frame the product?

Filling most of the frame without touching the edges, square if possible, since that survives the grid best.

Does resolution matter?

Yes, because platform zoom is where buyers inspect detail, and a low-resolution upload makes zoom useless.

What goes in the gallery?

Scale references, packaging contents, material detail and any label worth verifying. Most sellers underinvest here.

Does listing completeness affect ranking?

Quality scoring rewards a fully populated listing rather than one strong image, so gallery and specifications pull the same way.

Can I reuse assets across markets?

More easily if the imagery carries no market-specific text, since the same catalogue sells across markets with different conventions.

Is the free generation really free?

Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

Mercado Libre Listing Photos

A marketplace where the main image rules are enforced, not suggested.

One free generation a day. No account, no card.

How it works

1. Upload your product
Photograph the item complete and centred, filling most of the frame.
2. Choose a plain white studio scene
The main picture requirement is a clean, unadorned white field.
3. Generate and download
One free watermarked result. Sign up for the clean, full-resolution file.

Why this is worth getting right

Mercado Libre is the dominant marketplace across most of Latin America, and its image requirements are enforced rather than advisory, which makes compliance the first thing a listing has to get right. The main picture must show the product on a plain white background with nothing added — no text, no logos, no promotional badges, no borders and no watermark — and listings that ignore this are downranked or have the offending image rejected outright. That single rule eliminates the habit many sellers bring from other channels of stacking claims onto the first image, and it means the main picture has to sell on presentation alone. Beyond compliance, the practical requirements are ordinary: the product should fill most of the frame without touching the edges, resolution needs to be high enough for the platform zoom to be useful, and square framing survives the grid better than anything unusual. The supporting gallery is where the informational work happens and where most sellers underinvest — scale references, packaging contents, material detail and any label a buyer would want to verify all belong there. Listing quality scoring on the platform rewards completeness across the whole listing rather than the main image alone, so a fully populated gallery and an accurate specification sheet pull in the same direction. Regional variation matters too, since the same catalogue is sold across markets with different conventions, and imagery that avoids market-specific text travels better than imagery that does not.

Tips that actually help

Keep the main picture free of text, logos, badges and borders, because that rule is enforced rather than advisory.
Fill most of the frame without touching the edges, which is what makes a listing readable in the grid.
Upload at a resolution the platform zoom can actually use, since zoom is where buyers inspect detail.
Populate the supporting gallery fully, as listing quality scoring rewards completeness rather than one strong image.
Avoid market-specific text in imagery, so the same assets travel across the markets you sell into.

Who uses this

Sellers across Latin America: Listings that must satisfy an enforced main-image standard.
Catalogue expansion: Brands entering the region needing compliant assets at volume.
Cross-market listings: One asset set serving several markets with different conventions.
Listing quality improvement: Filling out galleries where scoring rewards completeness.

Preguntas frecuentes

What is the main image rule?: A plain white background with nothing added — no text, logos, badges, borders or watermarks. It is enforced, and non-compliant images get rejected.
Can I put claims on the first image?: No. The habit carries over from other channels and it is exactly what gets a main picture rejected here.
How should I frame the product?: Filling most of the frame without touching the edges, square if possible, since that survives the grid best.
Does resolution matter?: Yes, because platform zoom is where buyers inspect detail, and a low-resolution upload makes zoom useless.
What goes in the gallery?: Scale references, packaging contents, material detail and any label worth verifying. Most sellers underinvest here.
Does listing completeness affect ranking?: Quality scoring rewards a fully populated listing rather than one strong image, so gallery and specifications pull the same way.
Can I reuse assets across markets?: More easily if the imagery carries no market-specific text, since the same catalogue sells across markets with different conventions.
Is the free generation really free?: Yes. One per day, watermarked and capped at 1024px. Signing up gives you 20 credits and clean full-resolution files with full commercial rights.

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