Notes on getting a catalogue photographed for less.
Product photography
An ecommerce photographer shoots and edits the images that sell your products online: lighting, white or lifestyle backgrounds, retouching, and file delivery. Whether you need to hire one depends on how often your catalog changes and whether the shot needs a real camera at all.
· 4 min read
Product photography
Ten creative product photography ideas that move a listing past a plain white background, what each one costs to shoot traditionally, and which ones AI scene generation can get you most of the way to on its own.
· 5 min read
Product photography
Professional product photography is a set of repeatable standards, not a specific room or camera: even lighting, a clean background, accurate color and sharp focus on every item in a catalog. You can hit that bar with a hired photographer, a DIY lightbox, or an AI tool that works from a photo you already took.
· 5 min read
マーケットプレイス撮影
Amazon商品撮影サービスに依頼すると、商品をスタジオへ送り、データが届くまで数日待つことになります。すでにきれいな写真が1枚ある出品者なら、AIツールで同じセッション内に規定に沿ったメイン画像を、1枚あたりのごく一部の料金で作れます。それぞれが向いている場面を整理します。
· 5 min read
商品撮影
洋服の撮影は、平置き（フラットレイ）、ハンガー吊り、モデルまたはマネキン着用の3つに分かれ、どれが適切かはフィット感が商品価値の一部かどうかで決まります。ここでは各方法の撮影セットアップ、切り替えのタイミング、手持ちの写真から画像を生成すると費用構造がどう変わるかを解説します。
· 5 min read
商品撮影
商品撮影サービスには、カメラマンを手配するスタジオ撮影から、すでにある写真から新しい画像を生成するAIツールまで幅があります。最適な選択は、カタログの規模、更新の頻度、そして実際の写真が必要か、すでに撮影した素材で足りるかによって決まります。
· 4 min read
マーケットプレイス写真
Reverbの写真ポリシーは、ある一点で他のマーケットプレイスより厳格です。個人出品者は、モデルのストック写真ではなく、実際に販売する現物そのものを撮影しなければなりません。実務上どういう意味か、通用する出品写真をどう撮るかを解説します。
· 3 min read
出品最適化
目に見える透かしは写真盗用への当然の対策に思えますが、AmazonとGoogleショッピングは透かし入りのメイン画像を却下します。カタログを本当に守る方法と、透かしが今も役立つ場面を解説します。
· 3 min read
出品の最適化
仕入先やメーカーの写真は誰も料金を請求しないので無料に思えますが、著作権は商品を売る人ではなく撮影した人にあるのが普通です。本当にリスクがあるのはどこか、ドロップシッパーが代わりにできることをまとめました。
· 4 min read
商品撮影
AIゴーストマネキンツールの仕組み、3つの出力モードの使い分け、仕上がりを安定させるアップロード写真の撮り方、そしてこの手法がまだ苦手な場面を解説します。
· 3 min read
商品撮影
AIファッションモデル生成ツールでできること、どの1枚よりも毎回同じモデルを使うことが大切な理由、顧客に合ったモデルの決め方、そして安心して使えるツールが作らないものを解説します。
· 3 min read
商品撮影
ラインシートの写真は、ルックブックの写真とは役割が違います。1点を美しく見せることではなく、コレクション全体で統一感を保つことが求められます。
· 3 min read
商品撮影
ベルトの商品ページに本当に必要なカット、革の質感を潰さないライティング、そしてバックルの色が実物と違って写ってしまう理由を解説します。
· 4 min read
商品撮影
白い壁がなぜグレーに写るのか、背景を純白に飛ばす実際のライティング比率、そして商品自体が白い場合の対処法。
· 4 min read
マーケットプレイス撮影
Discogsの出品者はジャケットとレコード盤を別々にグレード付けします。グレードを裏付ける写真は、多くの人が思いつく写真とは違います。
· 4 min read
マーケットプレイス撮影
ステッカーは小さく、光沢やホログラム仕様のものも多く、シート状でも貼った状態でも販売されます。購入前にサイズ、質感、形が伝わる撮り方を解説します。
· 5 min read
商品撮影
中古本のマーケットプレイスはコンディションで評価されますが、そのコンディションこそ、表紙1枚の写真では買い手にわかりません。コンディションの疑問に本当に答えてくれる写真を紹介します。
· 5 min read
商品撮影
財布は小さな商品ですが、担う役割は大きいものです。ステッチ、革の質感、内側のポケットは、購入者が近くで見るために実際にお金を払うポイントですが、通常の作業距離で撮る1枚の引きの写真では、この3つすべてにピントを合わせることはできません。
· 4 min read
商品撮影
リネンは畳んだだけでシワになり、やわらかい正面光の下ではのっぺりと質感が消えてしまいます。ほとんどの生地の撮影を楽にする2つの方法、つまりきっちりアイロンをかけることと均一に照らすことは、リネンにはまさに逆効果です。
· 4 min read
商品撮影
キルトや洋裁をする人は、支払う前に手で触れない色と柄のリピートを買っています。そのため、正しい色の再現と柄のリピート全体を見せることは、Etsyのほぼどのカテゴリよりも重要で、Etsy自身の出品写真の仕様も、最初にクリアすべき現実的な下限を定めています。
· 4 min read
商品撮影
スーツケースは容量、キャスターとハンドルの耐久性、そして荷物の収まり方で売れますが、閉じた状態の正面写真1枚ではそのどれも証明できません。ハードケースにもソフトケースにも使える、アングルの組み合わせとライティングの考え方を紹介します。
· 3 min read
商品撮影
ステンレスやノンスティック加工の調理器具は、商品である前に鏡です。ガラス蓋は反射面が二重に重なっています。フライパンがスタジオの映り込みではなくフライパンに見えるための、アングルとライティングの対処法を紹介します。
· 3 min read
商品撮影
充電器、ケーブル、モバイルバッテリー、イヤホンは小さく、光沢のあるプラスチックやヘアライン仕上げの金属でできていて、写真ではサイズを見誤りやすい商品です。アングルの組み合わせ、誰も教えてくれない指紋の問題、性質の異なる2つの素材に向けたライティングの解決策を紹介します。
· 3 min read
マーケットプレイス撮影
Pinterestはフィードではなくビジュアル検索エンジンで、正方形よりも縦長のフレームが評価されます。サイズ表、撮影の流れ、そしてトリミングではなく実際の写真が必要なポイントを紹介します。
· 4 min read
出品最適化
カメラから出したままの商品写真は、ページに必要なサイズよりずっと大きいことが多く、その重さが出品文を読まれる前にページを遅くします。サイズの目安、本当にバイト数を減らせる作業の順番、そして圧縮では解決できないこと。
· 4 min read
動画
Amazonの動画ルールは、動画に含めてはいけないものについては一貫していますが、正確な長さやファイルサイズの上限についてはガイドごとに食い違います。アップロードの種類を問わず共通して言えること、そして数値をアップロード画面そのもので確認すべき理由を解説します。
· 3 min read
商品撮影
ソース、スナック、スパイスミックスを中身そのままの色で見せるための、ライティングとホワイトバランスの考え方。箱の写真以外に食品の商品ページで必要なカットも紹介します。
· 4 min read
出品ページの最適化
スタジオ撮影ではなくユーザー投稿のように見せる要素は何か、クリエイターに支払わずにその雰囲気を出す3つの方法、そしてAIを使った時点で適用される開示ルールを解説します。
· 4 min read
マーケットプレイスの要件
A+コンテンツが実際に求めるモジュールサイズ、サードパーティのチェックリストが完全には一致しない理由、そしてモジュールごとに撮り直さず1回の撮影ですべてのトリミングを作る撮影の順序。
· 4 min read
商品撮影
Kickstarterはまだ存在しない製品のフォトリアルなレンダリングを禁止しています。動作するプロトタイプの撮影リストと、そのプロトタイプが実物になった後に生成画像がまだ許されるケースを解説します。
· 4 min read
商品撮影
2023年の世界調査では、消費者の3分の1が、オンラインで見たものと違っていたために返品したことがあると答えました。それを招く写真の具体的な不足点と、写真の改善では解決できないものを解説します。
· 4 min read
商品撮影
カメラの測光は中間グレーに寄るため、黒と白のアイテムを同じライティングで撮ると、黒は浅く、白はくすんで見えます。マニュアル露出による解決策と、オート設定ではこの問題を解決できない理由を解説します。
· 4 min read
商品撮影
靴下は置いた瞬間に形のない山になります。ボリュームを出し、柄を正直に見せ、マルチパックの数が一目で伝わるように撮る方法を紹介します。
· 4 min read
商品撮影
ガラスは光を散らさず跳ね返すため、むき出しの電球ではボトルがハイライトだらけになります。反射と戦うのではなく、コントロールする方法を紹介します。
· 3 min read
商品撮影
バックパックは容量、収納、ストラップの快適さで売れますが、正面からの1枚ではどれも証明できません。購入者の疑問に実際に答えるアングルの組み合わせとライティングの考え方を紹介します。
· 3 min read
商品撮影
シーツや掛け布団は、誰かが形を与えるまで形のない商品なので、平置き商品の中で最も撮影が難しい部類です。折り目、ドレープ、質感のアップ、そしてベビー用品の購入者が離脱しないための背景選びを紹介します。
· 4 min read
商品撮影
3商品に1つが別の人が撮ったように見えるショップは、購入者が1文字読む前に信頼を失います。固定すべき設定、書き残すべきレシピ、公開前にズレを見つけるチェックを解説します。
· 4 min read
商品撮影
ほとんどの商品ページに必要なのは、ほぼ同じ角度の写真30枚ではなく、5〜8枚です。購入者の本当の疑問に答えるカット、よく抜けているカット、カテゴリ別の枚数の目安を紹介します。
· 3 min read
商品撮影
ブライダルは白on白で一度きりの購入となるカテゴリで、購入者は事前に試着できません。撮影カットのリスト、ライティング、レース、ビーズ、動きのあるトレーンに対する生成画像の正直な限界を解説します。
· 5 min read
Product photography
Toys fight bright saturated plastic, small loose parts, and a scale problem a flat shot cannot answer. The shot list, Amazon's main image rules, and the lighting setup that keeps colors accurate.
· 4 min read
Product photography
Glossy curved labels catch glare, and the Supplement Facts panel has to stay legible in the photo itself. A lighting setup for bottles and the label details a listing cannot skip.
· 4 min read
Product photography
A bundle listing needs a different shot list than a single product does: one hero that reads as a set, a contents shot that removes all doubt, and individual shots that still have to carry the SKU on its own if it is ever sold separately.
· 3 min read
Product photography
A human model is the single biggest line item in a clothing photoshoot. Four real alternatives, what each one costs, and which garments each one actually suits.
· 4 min read
Listing optimization
Most marketplaces now reward listings with more angles than a single hero shot provides. A phone and a turntable get you there for a product with no fit to show; AI angle generation is the practical option when the product is a garment on a body.
· 4 min read
Product photography
Why direct sun is the wrong light for a plant listing, how to get leaf colour a buyer can trust, and the one category where AI generated photography is the wrong tool entirely.
· 4 min read
Product photography
Why glossy cosmetics packaging fights your lighting setup, how to shoot a swatch buyers can trust, and the marketplace image rules that catch sellers out most often.
· 4 min read
Product photography
Why a print listing needs two different photos doing two different jobs, how to shoot a flat copy without glare, and why the room mockup is what actually carries the sale.
· 4 min read
Marketplace photography
The exact pixel, format and background rules Temu sets for seller-uploaded listing images, the apparel-specific ratio most new sellers miss, and a shoot that clears them without renting a studio.
· 3 min read
Product photography
Why pet product listings live or die on scale and context rather than lighting alone, a shoot that gets both without a live animal on set, and where a styled scene can and cannot stand in for one.
· 4 min read
Marketplace photography
The exact background, pixel and format rules Amazon enforces on the main image, what the other image slots are actually for, and a shoot that clears the technical bar without a lightbox tent.
· 4 min read
Product photography
Wig and hair extension buyers zoom into the lace before they buy. A lighting and mannequin head setup that holds up at that scale, plus where an on-model AI image earns its place in the listing.
· 4 min read
Product photography
Small, glossy or textured, and usually shown on a device, phone cases and tech accessories need a different setup than apparel or jewelry. A phone-friendly lighting and framing routine that avoids the usual glare and tilt problems.
· 4 min read
Product photography
Color that looks wrong on arrival is one of the most common reasons a buyer sends an item back. A white balance and camera-setting routine that keeps color consistent, and why a generated image can only be as accurate as the photo it started from.
· 4 min read
Product photography
A pillow photographed flat and square proves it exists. A pillow styled on a sofa proves it belongs in a room. Most listings need both, and the two shots ask for different light.
· 4 min read
Product photography
A free mockup generator from your print partner covers the template shot. It does not cover what happens the moment a buyer wants to see your actual shirt, on a real body, in a real setting. Where the line sits, and what to do about it.
· 4 min read
Product photography
Soap sells on texture and colour, both of which are easy to wreck with the wrong light. A setup that shows lather and natural dye accurately, plus the one Etsy rule that limits how far AI editing can go on a handmade listing.
· 4 min read
Marketplace photography
Why glare, not light level, ruins most card photos, a setup that stays consistent across a whole box of cards, and what eBay's own photo policy actually asks for.
· 4 min read
Product photography
Rugs mislead buyers on color, pile and scale more easily than most products. A lighting setup that keeps all three honest, and what a styled room shot can't replace.
· 4 min read
Product photography
Glazed surfaces throw a different kind of lighting problem than fabric or wood. How to diffuse a hotspot, white balance for true glaze color, and what every handmade listing should show.
· 4 min read
Product photography
A lighting approach for glossy bottles, matte jars and frosted glass that keeps labels legible and colors true, plus the texture and swatch shots that cut skincare returns.
· 4 min read
Product photography
A lens, lighting and space setup for photographing chairs, tables and sofas without a rented studio, plus the lens distortion mistake that quietly makes furniture look the wrong size.
· 4 min read
Product photography
A lighting setup that shows wax translucency and a true wick without an open flame, plus the background and label choices that keep a candle catalogue consistent across a whole collection.
· 4 min read
Product photography
You do not need a spare room. A corner, a window and a few feet of clear floor are enough for flat lays, small products and most single-garment shots.
· 3 min read
Product photography
Chrome, glass, patent leather and polished metal all reflect the room around them. Here is how to control that with a homemade light tent and side lighting instead of fighting it with exposure settings.
· 5 min read
Product photography
You do not need a $2,000 studio kit to get clean, color-accurate product shots. Here is what to actually spend money on, and what to skip.
· 3 min read
Product photography
What separates a lookbook from ordinary catalog photos, what a small brand's shoot actually costs, and how to get the look without renting a studio for the day.
· 6 min read
Product photography
What retouching should fix and what it shouldn't, what each service tier actually costs per image, and a batch workflow that holds up across a full catalog instead of one hero shot.
· 3 min read
Wholesale photography
The exact pixel sizes Faire asks for on product photos, apparel images and your storefront cover, plus why the cover is the one image that decides whether a retailer ever opens your catalog.
· 4 min read
Product photography
Silk reflects light the way glass does, only softer, so the same discipline that keeps a harsh light off a bottle keeps it off a slip dress.
· 4 min read
Product photography
Glass and clear plastic reflect and refract everything around them, so the fix is almost never the camera. It is controlling what the product can see.
· 4 min read
Marketplace photography
Whatnot sells mostly through live video, but every seller still needs a still cover photo, and the two jobs want slightly different setups.
· 3 min read
Product photography
A physical mannequin is the classic middle ground between a flat lay and a live model, cheap to own outright but limited in exactly the way that middle ground implies.
· 4 min read
Product photography
A 360 spin is a sequence of still photos stitched into a loop, not a video, and the equipment gap between a hobbyist setup and a professional one is smaller than it looks.
· 4 min read
Product photography
A flat lay cannot show what a maternity buyer actually needs to see, which is how the garment grows with a changing body across trimesters, not just how it looks on one static shape.
· 5 min read
Product photography
Why a scarf laid flat like a bedsheet undersells both its size and its drape, the standard dimensions for square, rectangular, blanket and infinity scarves, and a shoot order that shows all of them.
· 4 min read
Product photography
Why fine stripes, houndstooth and small checks turn into wavy rainbow distortion in photos, what actually causes it, and the distance and angle changes that fix it faster than any camera setting.
· 4 min read
Marketplace photography
The exact pixel minimums, file size caps and watermark rules Google Merchant Center enforces on product images, plus the January 2027 change that raises the floor for every category at once.
· 6 min read
Video
The vertical format a TikTok Shop video actually needs, what the platform's own quality guidance asks for beyond resolution, and an honest look at where AI-generated video can and cannot stand in for a real try-on clip.
· 4 min read
Product photography
Why a watch is the hardest small product to photograph, how to kill the reflections a curved crystal and a polished case throw back at your lens, and the shot list a listing actually needs to answer size and fit questions.
· 4 min read
Product photography
Why loungewear photographs flatter and less relaxed than it fits, how to handle sheer and lightweight fabrics without a see-through problem, and the three shot types a sleepwear listing needs to cover fit, fabric weight and coordination.
· 4 min read
Marketplace photography
The exact pixel, background and file size limits Walmart Marketplace sets for product images, and why an image below its size floor gets automatically unpublished rather than just ranked lower.
· 3 min read
Product photography
A shoot plan for intimate apparel that shows fit and fabric honestly, plus the specific image rules Amazon enforces for thongs, sheer pieces and anything that could read as explicit.
· 4 min read
Product photography
Why a hat photographed flat on a table almost never sells, what a head form actually costs, and how to shoot brim shape, crown height and adjustable sizing so a buyer trusts the fit.
· 4 min read
Marketplace photography
A written measurement in the listing description answers a different question than the buyer is actually asking. A photo of the tape measure on the actual garment answers it directly.
· 4 min read
Product photography
Direct sun is rarely the right light for a clothing photo. Diffused light, from an overcast sky or a curtained window, shows fabric color and texture more accurately and with far less setup.
· 4 min read
Product photography
A usable product lightbox is a cardboard box, tape, and white tissue paper. The diffusion is the whole job, and a five dollar build does it as well as most cheap commercial ones.
· 3 min read
Product photography
A close-up image of one specific feature of a product, stitching, texture, hardware or a logo, that does the job a shopper's hands would do in a physical store.
· 3 min read
Product photography
Leather reflects light as a hard, moving hot spot instead of scattering it evenly, so the fix is almost entirely about the size and angle of your light source, with a polarizing filter as the tool for what diffusion alone cannot remove.
· 3 min read
Marketplace photography
Resale platforms that authenticate designer items want a different set of photos than a normal listing does, sharp and well lit close-ups of the brand tag, serial number and hardware rather than a flattering shot of the garment.
· 3 min read
Product photography
The difference between a lifestyle photo and a plain background product shot, why marketplaces still want the plain one first, and how to plan a lifestyle image that does not bury the product.
· 3 min read
Product photography
Faux fur photographs flat under the light most people default to. Why front on flash is the problem, the angled setup that fixes it, and the prep pass that matters more than the camera.
· 3 min read
Marketplace photography
Vestiaire Collective's listing rules are stricter than most resale marketplaces, and the reason is the authentication step behind them. The shot list the form actually asks for, and why the flaw photo matters more here than elsewhere.
· 3 min read
Product photography
A flat lay is a reasonable shortcut on a straight size sample. At a size 18 or a 2XL it hides the exact information a buyer needs most, which is how the garment actually drapes over a fuller body.
· 3 min read
Marketplace photography
Every major resale marketplace expects a flaw to be visible in your photos, not just mentioned in the description. Here is how to light a stain, a snag or a patch of pilling so it actually shows, and why hiding it costs more than it saves.
· 4 min read
Product photography
A camera exaggerates a crease that your eye skips right past, and a buyer zooms in on exactly the part you did not press. Here is what actually removes wrinkles without a steamer, and which fabrics should never meet a hot iron.
· 4 min read
Product photography
Velvet and corduroy both change appearance depending on which way the pile lies, and corduroy's ridges can trigger a false-color pattern called moire, so the fix is a mix of fabric prep, light direction, and one quick check on your camera screen.
· 5 min read
Product photography
Most sellers listing baby and kids clothing do not have a child on hand to model it, and most photography tools will not generate one either, so flat lay and ghost mannequin carry the whole listing, and doing them well matters more than it does for adult apparel.
· 4 min read
Product photography
Product photography pricing spans a huge range, from a thirty dollar lightbox kit to thousands of dollars for a studio day, and the honest answer depends on how many SKUs you have, how often they change, and how much of the process you can do yourself.
· 4 min read
Listing optimization
Alt text has two audiences, a screen reader user who cannot see the photo and a search engine that cannot see it either, and the same short, specific sentence serves both.
· 4 min read
Product photography
Sequins and metallic fabric are built to bounce light in every direction, which is exactly what a listing photo does not want, so the fix is almost entirely about controlling the light source rather than the camera.
· 4 min read
Marketplace requirements
Instagram Shop pulls from the same product catalogue as Facebook, so the technical limits are Meta's catalogue rules, not an Instagram-specific spec, and the style limits are about what the grid rewards.
· 3 min read
Product photography
What a background cutout actually does, why Amazon and eBay disagree on the rule, and three ways to get a clean edge without fighting fuzzy trim and sheer fabric.
· 3 min read
Product photography
Coats and jackets collapse on a table the way a t-shirt does not. How to support the shape, light reflective shells without glare, and where a single flat photo stops being enough.
· 3 min read
Product photography
The savings in a batched shoot come from the session, not the camera. What a day rate actually costs against per image pricing, and the setup mistakes that erase the savings.
· 3 min read
Product photography
Sheer chiffon, mesh, and lace behave differently under a lens than opaque fabric, and the usual white background trick can work against you. What to change about lighting and backing, and why this is one of the harder cases for any AI tool.
· 4 min read
Product photography
Hanger shots sit between flat lay and ghost mannequin: faster than either but only right for some fabrics. Hanger choice, background, and the shoulder problem every hanger photo runs into eventually.
· 4 min read
Marketplace photography
Grailed buyers are shopping for a specific, worn garment, not a category. What its photo rules actually require, why stock and heavily edited images work against you there, and a shoot that meets them.
· 4 min read
Marketplace photography
Vinted's own rules on photo count, quality and what not to do, plus the parts of a listing shoot that decide whether a secondhand item sells in a day or sits for a month.
· 4 min read
Product photography
Sunglasses are one of the hardest categories to photograph because the lenses reflect the room they are shot in. A practical lighting and angle setup that controls glare without a studio, plus what to still shoot on a real face.
· 4 min read
Product photography
Leggings, sports bras and compression fabric behave differently under light than woven clothing, and a flat shot alone cannot show what a buyer actually needs to judge: stretch, opacity under motion, and how the seams sit against a moving body.
· 4 min read
Product photography
Denim shifts color under the wrong light and its weave can trigger a shimmering pattern called moire. Both are fixable without new gear.
· 3 min read
Marketplace photography
Mercari gives sellers 12 photo slots, more than most resale apps. Here is how to spend them so a buyer trusts an item they cannot touch.
· 3 min read
Marketplace photography
Facebook Marketplace gives you ten photo slots and a strict rule against stock images. Here is how to use both to sell a listing faster.
· 3 min read
Product photography
Hero image is one term for two different jobs, a homepage banner that sells a mood and a product page image that proves a fact, and briefing the wrong one wastes a shoot.
· 5 min read
Product photography
Swimwear and activewear sell on fit and stretch that a flat lay cannot show, and the shiny, saturated fabric they are usually made from breaks the exposure settings that work for everything else in a closet.
· 4 min read
Product photography
A handbag sells on details a single front shot skips past, hardware finish, stitching, interior lining, and the angle set that actually proves them.
· 4 min read
Product photography
White clothing fails in two directions at once: a camera meter darkens it toward grey, and the fix for that can just as easily blow the highlights and erase the weave.
· 3 min read
Product photography
Knitwear sells on its stitch texture, so the lighting mistakes that merely cost contrast on other fabrics cost conversion here, and fine gauge knits bring a camera artefact almost nothing else triggers.
· 3 min read
Product photography
A phone can produce listing-ready clothing photos, but only once you stop trusting the camera app's automatic modes and control light, focus and distance yourself.
· 3 min read
Product photography
Vintage buyers are judging color accuracy, condition, and true fit from photos alone, on a garment with no size tag they can trust. Here is the shot list and light that answers those questions before a message does.
· 4 min read
Marketplace photography
TikTok Shop caps listing images at nine, wants a square crop against a clean background, and in 2026 requires a visible label on any AI-generated image, including AI models and AI-generated scenes.
· 4 min read
Marketplace photography
Poshmark moved listing photos to a 3:4 portrait crop in March 2026, so a square shot that used to fill the frame now gets cropped. Here is what changed, what did not, and the shot list that still sells.
· 4 min read
Product photography
A colorway listing fails when the same product looks like three different shades of the same color. The fix is a locked white balance, not a better camera.
· 4 min read
Marketplace photography
Depop crops every photo to a square and rewards a casual, real-room look over a studio one. Here is the shoot that fits both.
· 5 min read
Product photography
Black garments come out flat and muddy for a specific, fixable reason: camera meters are built to read the world as mid grey, and a black jacket is not.
· 3 min read
Product photography
The precise meaning of a packshot, how it differs from a lifestyle shot, a flat lay, and an on model image, and a shoot that produces one clean enough to build a whole listing from.
· 5 min read
Product photography
The angle set a shoe listing actually needs, how to get a clean sole shot without special equipment, and why you only have to photograph one shoe well rather than a matched pair for every angle.
· 4 min read
Marketplace photography
The exact pixel, format and photo count limits Etsy sets for listing images, plus the July 2026 disclosure requirement that catches far more sellers than most realize, including anyone using AI background removal.
· 3 min read
Wholesale photography
What a wholesale line sheet actually needs to contain, why its photography rules are stricter and plainer than a lookbook's, and a shoot that keeps a whole collection consistent for buyers comparing dozens of lines in one sitting.
· 3 min read
Product photography
A no-studio lighting and camera setup for rings, pendants and earrings, the aperture and ISO settings that keep small reflective objects sharp, and the mistakes that only show up once a buyer zooms in.
· 4 min read
Marketplace photography
The exact pixel, format and file size limits eBay sets for listing photos, the content rules that get a listing hidden regardless of resolution, and a shoot that clears every number without a studio.
· 3 min read
Marketplace photography
Amazon's main image rules are stricter than most marketplaces and a failed listing gets suppressed rather than warned. Here is what pure white actually requires without a lightbox, and how to check before you upload.
· 4 min read
Marketplace photography
The exact image sizes Shopify expects, a lighting and backdrop setup that meets them on a table, and the mistakes that make a catalogue look inconsistent even when every shot is technically fine.
· 4 min read
Product photography
What the ghost mannequin look actually is, how to shoot the two frames it needs on a kitchen table, and where the technique stops working.
· 4 min read
Product photography
What a flat lay shows that an on model shot cannot, what an on model shot answers that a flat lay never will, and how to pick without shooting both.
· 4 min read