Notes on getting a catalogue photographed for less.
Product photography
An ecommerce photographer shoots and edits the images that sell your products online: lighting, white or lifestyle backgrounds, retouching, and file delivery. Whether you need to hire one depends on how often your catalog changes and whether the shot needs a real camera at all.
· 4 min read
Product photography
Ten creative product photography ideas that move a listing past a plain white background, what each one costs to shoot traditionally, and which ones AI scene generation can get you most of the way to on its own.
· 5 min read
Product photography
Professional product photography is a set of repeatable standards, not a specific room or camera: even lighting, a clean background, accurate color and sharp focus on every item in a catalog. You can hit that bar with a hired photographer, a DIY lightbox, or an AI tool that works from a photo you already took.
· 5 min read
Фотосъёмка для маркетплейсов
Заказ услуги фотосъёмки для Amazon означает отправить товар в студию и несколько дней ждать файлы. Если у вас уже есть чистое фото, ИИ-инструмент может создать подходящее главное изображение в той же сессии, за долю цены за снимок. Разбираем, когда что выгоднее.
· 5 min read
Предметная съемка
Съемка одежды делится на flat lay (раскладка сверху), съемку на вешалке и съемку на модели или манекене, а правильный выбор зависит от того, входит ли посадка в то, что вы продаете. Здесь разобрана настройка каждого метода, когда переходить от одного к другому и как меняется экономика, если создавать кадр из уже имеющегося фото.
· 5 min read
Предметная съёмка
Услуги предметной съёмки варьируются от студийного дня с наёмным фотографом до ИИ-инструмента, который создаёт новые изображения из уже имеющихся у вас фотографий. Правильный выбор зависит от размера каталога, от того, как часто он меняется, и от того, нужна ли вам настоящая фотография или можно работать с тем, что вы уже сняли.
· 4 min read
Фотосъёмка для маркетплейсов
Правила Reverb к фотографиям строже, чем на большинстве маркетплейсов, в одном конкретном пункте: частные продавцы должны снимать именно тот товар, который продают, а не сток-фото модели. Разбираем, что это значит на практике и как снять объявление, которое выдержит проверку.
· 3 min read
Оптимизация карточек товаров
Видимый водяной знак кажется очевидным решением против кражи фото, но Amazon и Google Shopping отклоняют главные изображения с ним. Вот что на самом деле защищает каталог и где водяной знак всё же уместен.
· 3 min read
Оптимизация карточек товаров
Фотографии поставщиков и производителей кажутся бесплатными, ведь за них никто не просит денег, но авторские права обычно принадлежат тому, кто сделал снимок, а не тому, кто продаёт товар. Разбираем, что действительно несёт риск и что может сделать дропшиппер вместо этого.
· 4 min read
Предметная съёмка
Как работают ИИ-инструменты «призрачного манекена», какой из трёх режимов выбрать, как снять загружаемое фото, чтобы результат получился качественным, и где метод всё ещё даёт сбои.
· 3 min read
Предметная съёмка
Что делает ИИ-генератор фотомоделей для одежды, почему одна и та же модель в каждой съёмке важнее любого отдельного кадра, как описать модель, которая нужна вашим покупателям, и от чего такие инструменты должны отказываться.
· 3 min read
Предметная съёмка
У фото для оптового каталога другая задача, чем у фото для лукбука. Оно должно быть единообразным для всех позиций коллекции, а не выигрышным для одной.
· 3 min read
Предметная съёмка
Какие кадры нужны карточке ремня, как осветить кожу, чтобы не потерять фактуру, и почему пряжка на фото упорно выглядит не того цвета, что в жизни.
· 4 min read
Предметная съёмка
Почему белая стена всё равно получается серой, какое соотношение света действительно пересвечивает фон до чисто белого и что делать, если сам товар белый.
· 4 min read
Фотография для маркетплейсов
Продавцы Discogs оценивают конверт и винил отдельно, и фотографии, подтверждающие оценку, не те, о которых думает большинство.
· 4 min read
Фотография для маркетплейсов
Стикер крошечный, часто глянцевый или голографический, и продаётся как в виде листа, так и уже наклеенным. Рассказываем, как снять его так, чтобы покупатель до покупки понял размер, фактуру и форму.
· 5 min read
Предметная съёмка
Площадки с подержанными книгами оценивают состояние, а состояние как раз то, что покупатель не видит на одном снимке обложки. Вот какие фото действительно отвечают на вопрос о состоянии.
· 5 min read
Предметная съёмка
Кошелёк это маленький предмет с большой задачей: строчка, фактура кожи и внутренние отделения это то, за что покупатель на самом деле платит и что хочет рассмотреть вблизи, а один общий кадр с обычного рабочего расстояния не может удержать в фокусе все три сразу.
· 4 min read
Предметная съёмка
Лён мнётся, стоит его сложить, и выглядит плоским и безфактурным при мягком фронтальном свете, поэтому два приёма, которые облегчают съёмку большинства тканей, то есть тщательная глажка и ровное освещение, для льна как раз неверны.
· 4 min read
Предметная съёмка
Тот, кто занимается пэчворком или шьёт, покупает цвет и повтор рисунка, которые нельзя потрогать до оплаты. Поэтому точный цвет и показ полного раппорта здесь важнее, чем почти в любой другой категории Etsy, а собственные требования Etsy к фотографиям листинга задают реальный минимум, который нужно выполнить в первую очередь.
· 4 min read
Предметная съёмка
Чемодан продаётся вместимостью, прочностью колёс и ручки и тем, как он упаковывается, а один кадр закрытого чемодана спереди ничего из этого не доказывает. Вот набор ракурсов и подход к освещению для чемоданов с жёстким и мягким корпусом.
· 3 min read
Предметная съёмка
Нержавеющая сталь и антипригарное покрытие сначала зеркала, и только потом товар, а стеклянная крышка это две отражающие поверхности друг на друге. Вот набор ракурсов и решение по свету, чтобы сковорода выглядела сковородой, а не отражением студии.
· 3 min read
Предметная съёмка
Зарядки, кабели, повербанки и наушники маленькие, из глянцевого пластика или шлифованного металла, и по фото легко ошибиться в их размере. Здесь набор ракурсов, проблема отпечатков пальцев, о которой никто не предупреждает, и решение по свету для двух очень разных поверхностей.
· 3 min read
Фотография для маркетплейсов
Pinterest это визуальная поисковая система, а не лента новостей, и высокий кадр в ней выигрывает у квадратного. Таблица размеров, порядок съёмки и то, что по-прежнему должно браться из настоящего фото, а не из кадрирования.
· 4 min read
Оптимизация карточек товара
Фото товара прямо с камеры обычно намного тяжелее, чем нужно странице, и этот вес замедляет её ещё до того, как кто-то прочитал хоть слово карточки. Бюджет размера, порядок действий, который действительно экономит байты, и то, чего сжатие не исправит.
· 4 min read
Видео
Правила Amazon по видео единообразны в том, что в ролике запрещено, но руководства расходятся в точной длительности и размере файла. Что действительно верно для всех типов загрузки и почему цифры стоит сверять на самом экране загрузки.
· 3 min read
Предметная съемка
Подход к освещению и балансу белого, при котором соус, снек или смесь специй выглядят так, как то, что на самом деле лежит в упаковке, а также кадры, которые нужны карточке продуктов питания помимо коробки.
· 4 min read
Оптимизация карточек
Что делает фото похожим на контент пользователя, а не студийную съёмку, три способа получить такой вид без оплаты креатору и правила маркировки, которые действуют, как только подключается ИИ.
· 4 min read
Требования маркетплейсов
Какие размеры модулей A+ Content действительно требуются, почему ни один сторонний чек-лист не совпадает с другим полностью и какой порядок съёмки даёт все кадрирования за одну сессию, а не отдельную съёмку под каждый модуль.
· 4 min read
Предметная фотосъёмка
Kickstarter запрещает фотореалистичные визуализации продукта, которого ещё не существует. Список кадров для рабочего прототипа и случаи, в которых сгенерированные изображения остаются допустимыми, когда прототип уже реален.
· 4 min read
Предметная съёмка
В глобальном опросе 2023 года треть покупателей сказала, что вернула товар, потому что он выглядел в интернете не так, как ожидалось. Конкретные пробелы в фото, которые к этому приводят, и те, которые лучшая съёмка не исправит.
· 4 min read
Предметная съёмка
Камера измеряет свет по среднему серому, поэтому в каталоге с чёрными и белыми товарами при одинаковом освещении чёрный выглядит блёклым, а белый тусклым. Решение с ручной экспозицией и почему автоматический режим с этим не справится.
· 4 min read
Предметная съёмка
Носки превращаются в бесформенную кучу, как только вы их кладёте. Вот как придать им объём, честно показать узор и снять набор так, чтобы количество пар не вызывало сомнений.
· 4 min read
Предметная съёмка
Стекло не рассеивает свет, а отражает его: голая лампа превращает флакон духов в россыпь пересвеченных пятен. Вот как управлять отражением, а не бороться с ним.
· 3 min read
Предметная фотосъёмка
Рюкзак продаётся вместимостью, отделениями и удобством лямок, а один снимок спереди ничего из этого не доказывает. Вот набор ракурсов и подход к свету, которые действительно отвечают на вопросы покупателя.
· 3 min read
Предметная съёмка
Простыни и одеяла сложнее всего снимать среди плоских товаров, потому что у изделия нет формы, пока кто-то её не придаст. Складка, драпировка, крупный план фактуры и один выбор фона, который не даёт покупателю детского белья уйти с карточки.
· 4 min read
Предметная съёмка
Магазин, где каждый третий товар выглядит снятым другим человеком, вызывает недоверие ещё до того, как покупатель прочитает хоть слово. Какие настройки зафиксировать, как записать рецепт съёмки и какая проверка ловит расхождения до публикации.
· 4 min read
Предметная съёмка
Большинству карточек нужно от пяти до восьми фото, а не тридцать почти одинаковых ракурсов. Кадры, которые отвечают на реальные вопросы покупателя, те, которых чаще всего не хватает, и сколько фото планировать по категориям.
· 3 min read
Предметная съёмка
Свадебная одежда: это категория «белое на белом» и разовой покупки, где невеста не может сначала примерить платье. Список кадров, свет и честные границы сгенерированных изображений для кружева, бисера и движущегося шлейфа.
· 5 min read
Product photography
Toys fight bright saturated plastic, small loose parts, and a scale problem a flat shot cannot answer. The shot list, Amazon's main image rules, and the lighting setup that keeps colors accurate.
· 4 min read
Product photography
Glossy curved labels catch glare, and the Supplement Facts panel has to stay legible in the photo itself. A lighting setup for bottles and the label details a listing cannot skip.
· 4 min read
Product photography
A bundle listing needs a different shot list than a single product does: one hero that reads as a set, a contents shot that removes all doubt, and individual shots that still have to carry the SKU on its own if it is ever sold separately.
· 3 min read
Product photography
A human model is the single biggest line item in a clothing photoshoot. Four real alternatives, what each one costs, and which garments each one actually suits.
· 4 min read
Listing optimization
Most marketplaces now reward listings with more angles than a single hero shot provides. A phone and a turntable get you there for a product with no fit to show; AI angle generation is the practical option when the product is a garment on a body.
· 4 min read
Product photography
Why direct sun is the wrong light for a plant listing, how to get leaf colour a buyer can trust, and the one category where AI generated photography is the wrong tool entirely.
· 4 min read
Product photography
Why glossy cosmetics packaging fights your lighting setup, how to shoot a swatch buyers can trust, and the marketplace image rules that catch sellers out most often.
· 4 min read
Product photography
Why a print listing needs two different photos doing two different jobs, how to shoot a flat copy without glare, and why the room mockup is what actually carries the sale.
· 4 min read
Marketplace photography
The exact pixel, format and background rules Temu sets for seller-uploaded listing images, the apparel-specific ratio most new sellers miss, and a shoot that clears them without renting a studio.
· 3 min read
Product photography
Why pet product listings live or die on scale and context rather than lighting alone, a shoot that gets both without a live animal on set, and where a styled scene can and cannot stand in for one.
· 4 min read
Marketplace photography
The exact background, pixel and format rules Amazon enforces on the main image, what the other image slots are actually for, and a shoot that clears the technical bar without a lightbox tent.
· 4 min read
Product photography
Wig and hair extension buyers zoom into the lace before they buy. A lighting and mannequin head setup that holds up at that scale, plus where an on-model AI image earns its place in the listing.
· 4 min read
Product photography
Small, glossy or textured, and usually shown on a device, phone cases and tech accessories need a different setup than apparel or jewelry. A phone-friendly lighting and framing routine that avoids the usual glare and tilt problems.
· 4 min read
Product photography
Color that looks wrong on arrival is one of the most common reasons a buyer sends an item back. A white balance and camera-setting routine that keeps color consistent, and why a generated image can only be as accurate as the photo it started from.
· 4 min read
Product photography
A pillow photographed flat and square proves it exists. A pillow styled on a sofa proves it belongs in a room. Most listings need both, and the two shots ask for different light.
· 4 min read
Product photography
A free mockup generator from your print partner covers the template shot. It does not cover what happens the moment a buyer wants to see your actual shirt, on a real body, in a real setting. Where the line sits, and what to do about it.
· 4 min read
Product photography
Soap sells on texture and colour, both of which are easy to wreck with the wrong light. A setup that shows lather and natural dye accurately, plus the one Etsy rule that limits how far AI editing can go on a handmade listing.
· 4 min read
Marketplace photography
Why glare, not light level, ruins most card photos, a setup that stays consistent across a whole box of cards, and what eBay's own photo policy actually asks for.
· 4 min read
Product photography
Rugs mislead buyers on color, pile and scale more easily than most products. A lighting setup that keeps all three honest, and what a styled room shot can't replace.
· 4 min read
Product photography
Glazed surfaces throw a different kind of lighting problem than fabric or wood. How to diffuse a hotspot, white balance for true glaze color, and what every handmade listing should show.
· 4 min read
Product photography
A lighting approach for glossy bottles, matte jars and frosted glass that keeps labels legible and colors true, plus the texture and swatch shots that cut skincare returns.
· 4 min read
Product photography
A lens, lighting and space setup for photographing chairs, tables and sofas without a rented studio, plus the lens distortion mistake that quietly makes furniture look the wrong size.
· 4 min read
Product photography
A lighting setup that shows wax translucency and a true wick without an open flame, plus the background and label choices that keep a candle catalogue consistent across a whole collection.
· 4 min read
Product photography
You do not need a spare room. A corner, a window and a few feet of clear floor are enough for flat lays, small products and most single-garment shots.
· 3 min read
Product photography
Chrome, glass, patent leather and polished metal all reflect the room around them. Here is how to control that with a homemade light tent and side lighting instead of fighting it with exposure settings.
· 5 min read
Product photography
You do not need a $2,000 studio kit to get clean, color-accurate product shots. Here is what to actually spend money on, and what to skip.
· 3 min read
Product photography
What separates a lookbook from ordinary catalog photos, what a small brand's shoot actually costs, and how to get the look without renting a studio for the day.
· 6 min read
Product photography
What retouching should fix and what it shouldn't, what each service tier actually costs per image, and a batch workflow that holds up across a full catalog instead of one hero shot.
· 3 min read
Wholesale photography
The exact pixel sizes Faire asks for on product photos, apparel images and your storefront cover, plus why the cover is the one image that decides whether a retailer ever opens your catalog.
· 4 min read
Product photography
Silk reflects light the way glass does, only softer, so the same discipline that keeps a harsh light off a bottle keeps it off a slip dress.
· 4 min read
Product photography
Glass and clear plastic reflect and refract everything around them, so the fix is almost never the camera. It is controlling what the product can see.
· 4 min read
Marketplace photography
Whatnot sells mostly through live video, but every seller still needs a still cover photo, and the two jobs want slightly different setups.
· 3 min read
Product photography
A physical mannequin is the classic middle ground between a flat lay and a live model, cheap to own outright but limited in exactly the way that middle ground implies.
· 4 min read
Product photography
A 360 spin is a sequence of still photos stitched into a loop, not a video, and the equipment gap between a hobbyist setup and a professional one is smaller than it looks.
· 4 min read
Product photography
A flat lay cannot show what a maternity buyer actually needs to see, which is how the garment grows with a changing body across trimesters, not just how it looks on one static shape.
· 5 min read
Product photography
Why a scarf laid flat like a bedsheet undersells both its size and its drape, the standard dimensions for square, rectangular, blanket and infinity scarves, and a shoot order that shows all of them.
· 4 min read
Product photography
Why fine stripes, houndstooth and small checks turn into wavy rainbow distortion in photos, what actually causes it, and the distance and angle changes that fix it faster than any camera setting.
· 4 min read
Marketplace photography
The exact pixel minimums, file size caps and watermark rules Google Merchant Center enforces on product images, plus the January 2027 change that raises the floor for every category at once.
· 6 min read
Video
The vertical format a TikTok Shop video actually needs, what the platform's own quality guidance asks for beyond resolution, and an honest look at where AI-generated video can and cannot stand in for a real try-on clip.
· 4 min read
Product photography
Why a watch is the hardest small product to photograph, how to kill the reflections a curved crystal and a polished case throw back at your lens, and the shot list a listing actually needs to answer size and fit questions.
· 4 min read
Product photography
Why loungewear photographs flatter and less relaxed than it fits, how to handle sheer and lightweight fabrics without a see-through problem, and the three shot types a sleepwear listing needs to cover fit, fabric weight and coordination.
· 4 min read
Marketplace photography
The exact pixel, background and file size limits Walmart Marketplace sets for product images, and why an image below its size floor gets automatically unpublished rather than just ranked lower.
· 3 min read
Product photography
A shoot plan for intimate apparel that shows fit and fabric honestly, plus the specific image rules Amazon enforces for thongs, sheer pieces and anything that could read as explicit.
· 4 min read
Product photography
Why a hat photographed flat on a table almost never sells, what a head form actually costs, and how to shoot brim shape, crown height and adjustable sizing so a buyer trusts the fit.
· 4 min read
Marketplace photography
A written measurement in the listing description answers a different question than the buyer is actually asking. A photo of the tape measure on the actual garment answers it directly.
· 4 min read
Product photography
Direct sun is rarely the right light for a clothing photo. Diffused light, from an overcast sky or a curtained window, shows fabric color and texture more accurately and with far less setup.
· 4 min read
Product photography
A usable product lightbox is a cardboard box, tape, and white tissue paper. The diffusion is the whole job, and a five dollar build does it as well as most cheap commercial ones.
· 3 min read
Product photography
A close-up image of one specific feature of a product, stitching, texture, hardware or a logo, that does the job a shopper's hands would do in a physical store.
· 3 min read
Product photography
Leather reflects light as a hard, moving hot spot instead of scattering it evenly, so the fix is almost entirely about the size and angle of your light source, with a polarizing filter as the tool for what diffusion alone cannot remove.
· 3 min read
Marketplace photography
Resale platforms that authenticate designer items want a different set of photos than a normal listing does, sharp and well lit close-ups of the brand tag, serial number and hardware rather than a flattering shot of the garment.
· 3 min read
Product photography
The difference between a lifestyle photo and a plain background product shot, why marketplaces still want the plain one first, and how to plan a lifestyle image that does not bury the product.
· 3 min read
Product photography
Faux fur photographs flat under the light most people default to. Why front on flash is the problem, the angled setup that fixes it, and the prep pass that matters more than the camera.
· 3 min read
Marketplace photography
Vestiaire Collective's listing rules are stricter than most resale marketplaces, and the reason is the authentication step behind them. The shot list the form actually asks for, and why the flaw photo matters more here than elsewhere.
· 3 min read
Product photography
A flat lay is a reasonable shortcut on a straight size sample. At a size 18 or a 2XL it hides the exact information a buyer needs most, which is how the garment actually drapes over a fuller body.
· 3 min read
Marketplace photography
Every major resale marketplace expects a flaw to be visible in your photos, not just mentioned in the description. Here is how to light a stain, a snag or a patch of pilling so it actually shows, and why hiding it costs more than it saves.
· 4 min read
Product photography
A camera exaggerates a crease that your eye skips right past, and a buyer zooms in on exactly the part you did not press. Here is what actually removes wrinkles without a steamer, and which fabrics should never meet a hot iron.
· 4 min read
Product photography
Velvet and corduroy both change appearance depending on which way the pile lies, and corduroy's ridges can trigger a false-color pattern called moire, so the fix is a mix of fabric prep, light direction, and one quick check on your camera screen.
· 5 min read
Product photography
Most sellers listing baby and kids clothing do not have a child on hand to model it, and most photography tools will not generate one either, so flat lay and ghost mannequin carry the whole listing, and doing them well matters more than it does for adult apparel.
· 4 min read
Product photography
Product photography pricing spans a huge range, from a thirty dollar lightbox kit to thousands of dollars for a studio day, and the honest answer depends on how many SKUs you have, how often they change, and how much of the process you can do yourself.
· 4 min read
Listing optimization
Alt text has two audiences, a screen reader user who cannot see the photo and a search engine that cannot see it either, and the same short, specific sentence serves both.
· 4 min read
Product photography
Sequins and metallic fabric are built to bounce light in every direction, which is exactly what a listing photo does not want, so the fix is almost entirely about controlling the light source rather than the camera.
· 4 min read
Marketplace requirements
Instagram Shop pulls from the same product catalogue as Facebook, so the technical limits are Meta's catalogue rules, not an Instagram-specific spec, and the style limits are about what the grid rewards.
· 3 min read
Product photography
What a background cutout actually does, why Amazon and eBay disagree on the rule, and three ways to get a clean edge without fighting fuzzy trim and sheer fabric.
· 3 min read
Product photography
Coats and jackets collapse on a table the way a t-shirt does not. How to support the shape, light reflective shells without glare, and where a single flat photo stops being enough.
· 3 min read
Product photography
The savings in a batched shoot come from the session, not the camera. What a day rate actually costs against per image pricing, and the setup mistakes that erase the savings.
· 3 min read
Product photography
Sheer chiffon, mesh, and lace behave differently under a lens than opaque fabric, and the usual white background trick can work against you. What to change about lighting and backing, and why this is one of the harder cases for any AI tool.
· 4 min read
Product photography
Hanger shots sit between flat lay and ghost mannequin: faster than either but only right for some fabrics. Hanger choice, background, and the shoulder problem every hanger photo runs into eventually.
· 4 min read
Marketplace photography
Grailed buyers are shopping for a specific, worn garment, not a category. What its photo rules actually require, why stock and heavily edited images work against you there, and a shoot that meets them.
· 4 min read
Marketplace photography
Vinted's own rules on photo count, quality and what not to do, plus the parts of a listing shoot that decide whether a secondhand item sells in a day or sits for a month.
· 4 min read
Product photography
Sunglasses are one of the hardest categories to photograph because the lenses reflect the room they are shot in. A practical lighting and angle setup that controls glare without a studio, plus what to still shoot on a real face.
· 4 min read
Product photography
Leggings, sports bras and compression fabric behave differently under light than woven clothing, and a flat shot alone cannot show what a buyer actually needs to judge: stretch, opacity under motion, and how the seams sit against a moving body.
· 4 min read
Product photography
Denim shifts color under the wrong light and its weave can trigger a shimmering pattern called moire. Both are fixable without new gear.
· 3 min read
Marketplace photography
Mercari gives sellers 12 photo slots, more than most resale apps. Here is how to spend them so a buyer trusts an item they cannot touch.
· 3 min read
Marketplace photography
Facebook Marketplace gives you ten photo slots and a strict rule against stock images. Here is how to use both to sell a listing faster.
· 3 min read
Product photography
Hero image is one term for two different jobs, a homepage banner that sells a mood and a product page image that proves a fact, and briefing the wrong one wastes a shoot.
· 5 min read
Product photography
Swimwear and activewear sell on fit and stretch that a flat lay cannot show, and the shiny, saturated fabric they are usually made from breaks the exposure settings that work for everything else in a closet.
· 4 min read
Product photography
A handbag sells on details a single front shot skips past, hardware finish, stitching, interior lining, and the angle set that actually proves them.
· 4 min read
Product photography
White clothing fails in two directions at once: a camera meter darkens it toward grey, and the fix for that can just as easily blow the highlights and erase the weave.
· 3 min read
Product photography
Knitwear sells on its stitch texture, so the lighting mistakes that merely cost contrast on other fabrics cost conversion here, and fine gauge knits bring a camera artefact almost nothing else triggers.
· 3 min read
Product photography
A phone can produce listing-ready clothing photos, but only once you stop trusting the camera app's automatic modes and control light, focus and distance yourself.
· 3 min read
Product photography
Vintage buyers are judging color accuracy, condition, and true fit from photos alone, on a garment with no size tag they can trust. Here is the shot list and light that answers those questions before a message does.
· 4 min read
Marketplace photography
TikTok Shop caps listing images at nine, wants a square crop against a clean background, and in 2026 requires a visible label on any AI-generated image, including AI models and AI-generated scenes.
· 4 min read
Marketplace photography
Poshmark moved listing photos to a 3:4 portrait crop in March 2026, so a square shot that used to fill the frame now gets cropped. Here is what changed, what did not, and the shot list that still sells.
· 4 min read
Product photography
A colorway listing fails when the same product looks like three different shades of the same color. The fix is a locked white balance, not a better camera.
· 4 min read
Marketplace photography
Depop crops every photo to a square and rewards a casual, real-room look over a studio one. Here is the shoot that fits both.
· 5 min read
Product photography
Black garments come out flat and muddy for a specific, fixable reason: camera meters are built to read the world as mid grey, and a black jacket is not.
· 3 min read
Product photography
The precise meaning of a packshot, how it differs from a lifestyle shot, a flat lay, and an on model image, and a shoot that produces one clean enough to build a whole listing from.
· 5 min read
Product photography
The angle set a shoe listing actually needs, how to get a clean sole shot without special equipment, and why you only have to photograph one shoe well rather than a matched pair for every angle.
· 4 min read
Marketplace photography
The exact pixel, format and photo count limits Etsy sets for listing images, plus the July 2026 disclosure requirement that catches far more sellers than most realize, including anyone using AI background removal.
· 3 min read
Wholesale photography
What a wholesale line sheet actually needs to contain, why its photography rules are stricter and plainer than a lookbook's, and a shoot that keeps a whole collection consistent for buyers comparing dozens of lines in one sitting.
· 3 min read
Product photography
A no-studio lighting and camera setup for rings, pendants and earrings, the aperture and ISO settings that keep small reflective objects sharp, and the mistakes that only show up once a buyer zooms in.
· 4 min read
Marketplace photography
The exact pixel, format and file size limits eBay sets for listing photos, the content rules that get a listing hidden regardless of resolution, and a shoot that clears every number without a studio.
· 3 min read
Marketplace photography
Amazon's main image rules are stricter than most marketplaces and a failed listing gets suppressed rather than warned. Here is what pure white actually requires without a lightbox, and how to check before you upload.
· 4 min read
Marketplace photography
The exact image sizes Shopify expects, a lighting and backdrop setup that meets them on a table, and the mistakes that make a catalogue look inconsistent even when every shot is technically fine.
· 4 min read
Product photography
What the ghost mannequin look actually is, how to shoot the two frames it needs on a kitchen table, and where the technique stops working.
· 4 min read
Product photography
What a flat lay shows that an on model shot cannot, what an on model shot answers that a flat lay never will, and how to pick without shooting both.
· 4 min read